Social media has become an integral part of modern marketing and communication strategies, and social media managers play a crucial role in managing a company’s social media presence.
In this guide, we’ll explore a list of what social media managers do, including tasks related to content creation, community management, and analytics.
Develop content calendars
Social media managers are responsible for creating and scheduling content for a company’s social media accounts. This often involves developing a content calendar, which is a plan for the types of content that will be shared on social media and when it will be shared. Content calendars can help social media managers ensure that they are consistently posting high-quality content that aligns with a company’s goals and brand.
Create and curate content
In addition to planning content, social media managers are also responsible for creating and curating content for social media. This could include writing social media posts, creating graphics, or finding relevant articles or videos to share. It’s important for social media managers to stay up-to-date on industry trends and to create content that resonates with a company’s target audience.
Use storytelling techniques
Storytelling is a powerful way to engage audiences on social media and can help social media managers create more effective content. Social media managers may use techniques such as personal anecdotes or customer testimonials to bring their content to life and connect with their audience.
Engage with followers
Social media managers are responsible for interacting with followers and building a community around a company’s social media accounts. This may involve responding to comments and messages, answering questions, and engaging with users who mention or share a company’s content.
Monitor and manage online reputation
Social media managers are also responsible for monitoring and managing a company’s online reputation. This involves tracking mentions of the company’s brand and responding to any negative comments or reviews in a timely and appropriate manner.
Moderate comments and content
In some cases, social media managers may be responsible for moderating comments and content on a company’s social media accounts. This may involve reviewing and approving comments before they are posted, or removing inappropriate or spammy comments.
Use analytics tools
Social media managers use analytics tools to track the performance of a company’s social media accounts and to measure the effectiveness of their strategies. These tools can provide insights on things like reach, engagement, and conversions, and can help social media managers identify areas for improvement.
Report on performance
Social media managers may be responsible for preparing reports on the performance of a company’s social media accounts and presenting this information to stakeholders. These reports may include data on things like reach, engagement, and conversions, as well as any actionable insights or recommendations for improving performance.
Use data to inform strategy
Social media managers use data from analytics tools and performance reports to inform their social media strategies. They may adjust their content calendars or try new tactics based on the data they are seeing.
In conclusion, social media managers play a crucial role in managing a company’s social media presence. From content creation and community management to analytics and reporting, social media managers have a wide range of responsibilities that help ensure a company’s social media accounts are effective and aligned with its goals.