Explore effective digital marketing strategies to manage crises and protect brand reputation.
Utilize social media tools to monitor sentiment and implement rapid response to protect brand equity.
Anticipate spikes in mentions using listening tools to steer the narrative effectively.
Optimize site metadata and deploy schema markup to mitigate negative search queries.
Build a dedicated landing page for FAQs and updates to centralize communication.
Reconfigure ad groups and reallocate budgets to focus on positive promotions.
Segment communications to alumni and donors, maintaining transparency during the inquiry.
Audit collaborations to ensure messaging aligns with brand values during crises.
Scale hosting resources to handle increased traffic from news coverage effectively.
Add crisis-specific KPIs to enable data-driven decisions in managing the situation.
Coordinate PR pitches to highlight positive narratives and balance negative press.
Adjust messaging in ads to align with core values once sentiment stabilizes.
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