Ad Tracking and Conversion Tracking Guides
Each guide explains one common problem, why it happens and the exact steps to fix it — with a free tool for the job.
All guides
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Why a Customer Match list comes out much smaller than your file, and the fix for each of the 9 causes.
9 min read -
The columns, template and Ads Manager steps for a Facebook customer list that matches well.
9 min read -
Send CRM sales and qualified leads back to Google Ads, with the 2026 options, the GCLID setup and the rules that cause rejected rows.
10 min read -
What enhanced conversions for leads is, what changed in 2026, and a step-by-step setup with Data Manager.
10 min read -
Why GA4 files visits under Unassigned or (not set), how to find the cause, and the UTM values that fix it.
9 min read -
One UTM naming convention for source, medium and campaign that fits GA4's channels and keeps reports clean.
10 min read -
What the tracking template and final URL suffix do in Google Ads, and which one your UTMs belong in.
9 min read -
What fbc and fbp are, how to build fbc from an fbclid, and the mistakes that lower Meta match quality.
10 min read -
What Google Consent Mode v2 is, who needs it, basic vs advanced, and how to check it works. Plain English, no legal jargon.
10 min read -
Why products get disapproved in Google Merchant Center, the most common feed errors, and how to fix each one.
11 min read -
Upload contact and company lists to LinkedIn Campaign Manager the right way, and fix audiences stuck under 300 members.
10 min read -
Where to download Facebook lead ads data, why leads disappear after 90 days, and how to clean the file for your CRM.
10 min read -
Retract refunded and canceled orders from Google Ads, or restate partial refunds, before the time limit runs out.
10 min read -
What gbraid, wbraid, gad_source, gad_campaignid and srsltid mean in your URLs, using only Google's own definitions.
9 min read -
Split Google Ads and Amazon search terms into words and phrases, find the ones that waste money, and add them as negatives safely.
11 min read -
Connect Meta to GA4 so ad cost shows next to your visits, tag the ads so it matches, and know when a CSV import still helps.
10 min read -
Audit a Google Tag Manager container in 10 minutes: export it, find paused, unused and duplicate tags, then check consent and access.
10 min read -
What custom_label_0 to 4 do, label ideas like margin, best sellers and season, and how to add them with a supplemental feed.
10 min read -
Standard pixel event names for seven ad platforms plus Google Ads and GA4, with purchase code, event IDs and renamed events marked.
10 min read -
Measure your click-to-sale time and choose a Google Ads conversion window that counts your real sales, even in long sales cycles.
10 min read