Product Feed Tools for Google, Meta, TikTok and Pinterest
One bad GTIN, price format or missing field can keep products out of Shopping ads and catalog ads. These free product feed tools check feeds against each platform's own specification before you upload, validate GTINs in bulk, and build supplemental, promotion and local inventory feeds.
12 free tools · all run in your browser · no sign-up
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- Feed Checker for Google Merchant CenterFind missing attributes, bad prices, wrong availability values, invalid GTINs and duplicate IDs before Google disapproves them.
- Bulk GTIN CheckerCheck thousands of product barcodes (GTIN, UPC, EAN, ISBN) at once and catch wrong check digits and restricted codes before Merchant Center does.
- Products CSV to Merchant Feed Converter for ShopifyConvert a Shopify products CSV into a Google Shopping feed without an app: variants grouped, options mapped, bad barcodes left out and every row checked.
All product feed tools
12 tools
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Find missing attributes, bad prices, wrong availability values, invalid GTINs and duplicate IDs before Google disapproves them.
Google -
Check thousands of product barcodes (GTIN, UPC, EAN, ISBN) at once and catch wrong check digits and restricted codes before Merchant Center does.
GoogleMetaTikTokPinterestMicrosoft -
Check a Meta catalog feed for missing required fields, bad prices, unsupported availability values, wrong image types and duplicate IDs.
Meta -
Catch missing required fields, the wrong ID column, emoji in titles, unsupported image hosts and currency mismatches before TikTok rejects products.
TikTok -
Find the missing or badly formatted required fields that make Pinterest reject a whole retail catalog, plus price, variant and length problems.
Pinterest -
Convert a Shopify products CSV into a Google Shopping feed without an app: variants grouped, options mapped, bad barcodes left out and every row checked.
GoogleShopify -
Group your Google Shopping products by price range, margin or best sellers with custom labels, in a supplemental feed kept within Google's limits.
Google -
Bulk-build better Shopping titles by category: front-loaded details, no promo text, every variant different, ready as a supplemental feed.
GoogleMetaTikTokPinterest -
Search the official Google product taxonomy by word or ID, and bulk-map products or product types to category IDs — no daily limit.
GoogleMetaTikTok -
Build a Google Merchant promotions feed for many promos at once: IDs, date ranges with time zones, codes, product filters and title rules checked.
Google -
Build a local inventory feed from your stock sheet: one row per product per store, store codes matched to Business Profile, availability from quantity.
Google -
Find why your Meta catalog match rate is low: compare catalog IDs with the product IDs your pixel sends and see which ID format breaks the match.
Meta
No tool in this group for that platform yet. Choose “All” to see every tool.
Guides for this topic
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Why products get disapproved in Google Merchant Center, the most common feed errors, and how to fix each one.
11 min read -
What custom_label_0 to 4 do, label ideas like margin, best sellers and season, and how to add them with a supplemental feed.
10 min read
Frequently asked questions
What is a product feed?
A product feed is a file (or online source) that lists every product you want to advertise, one row per item, with fields such as ID, title, price, availability, link, image and GTIN. Shopping ads, catalog ads and product listings on Google, Meta, TikTok and Pinterest are all built from it.
Which product feed tool should I use first?
Start with the checker for the platform you advertise on most — for most stores that is the feed checker for Google Merchant Center. It finds missing fields, wrong formats and bad GTINs before Google does. Then use the builders to add custom labels, promotions or local inventory.
Can one product feed work for Google, Meta, TikTok and Pinterest?
Often a good part of it can, because the platforms share many field names, but each one has its own required fields, allowed values and limits. Check the same file with each platform’s checker to see what is missing for that platform.
What is the difference between a primary and a supplemental feed?
The primary feed (called a data source in Merchant Center) holds your full product data. A supplemental source only adds or overrides a few attributes — such as custom labels — for products that already exist, matched by product ID. It cannot add new products on its own.
Are my product files uploaded anywhere?
No. Feeds are read and checked in your browser, so you can safely check unreleased products, cost prices and supplier lists.